Digital Marketer

Job Profile Summary

We are seeking a highly skilled B2B Digital Marketer to join our dynamic marketing team. The ideal candidate will have expertise in managing CMS (Drupal) websites, executing LinkedIn campaigns (organic and paid), designing and implementing landing pages using CMS (Drupal) and/or Salesforce (SFDC), and driving SEO strategies. Additionally, you will be responsible for leveraging analytics tools such as Matomo to monitor performance and optimize digital marketing efforts across multiple platforms. This is an excellent opportunity for someone with a strong technical background in digital marketing, who thrives in a changing and growing marketing team with wide open space, and a lot of needs and demands.

The Technical Digital Marketer will build, develop, refine, and leverage their expertise to enhance the quality and efficiency of their areas of responsibility.

Administrative Responsibilities:

• Align marketing strategies with business goals.
• Coordinate teams and manage timelines for campaigns.
• Monitor performance and provide insights.
• Maintain content calendars and document processes.
• Update stakeholders on project progress.

Technical Responsibilities:

• Drupal Website Management: Maintain, secure, and optimize the company website for usability, SEO, and performance; troubleshoot issues as needed.
• LinkedIn Campaigns: Plan, execute, and optimize organic and paid LinkedIn campaigns to drive leads and brand awareness.
• Landing Pages (Drupal & SFDC): Design and optimize lead-capturing landing pages integrated with Salesforce.
• SEO: Implement strategies to boost organic traffic, optimize content, and track performance.
• Analytics & Reporting: Monitor performance metrics using Matomo and other tools; report insights to drive improvements.

• Work in a dynamic family-owned business environment with an international team in which new ideas, creative approaches, and collaboration are valued.
• You will have the opportunity to work with market leaders in our industry.
• Development is core, and at knoell we offer various opportunities to support your personal, leadership and technical development, including English language courses to help you effectively communicate in our business language.
• knoell offers a flexible working policy and is a remote-first company, where you have the flexibility to work from home, at our headquarters in Mannheim or at one of our local offices based in your location. 
• Part-time work options are generally supported on request subject to meeting business requirements.
•  It is important to us that you have both a career and personal life – we celebrate the work-life balance of our colleagues.
• At knoell we have a global employee referral program as part of the recruitment process where you can actively participate and get rewarded for referring talent to knoell.